Business Coaching

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ICST

Business Coaching for Small Enterprises

Business Coaching is a process in which the entrepreneur is supported by the Business coach either individually or in a group session. In this process, the Business coach strengthens the entrepreneur by using suitable questions, techniques and instruments as well as reflecting observation to reinforce the entrepreneur’s capacities for (widely) self-reliant problem solving, enterprise and personality development. The needs, priorities, and capacities of the entrepreneur determine the content and methodology of coaching.

We do business coaching using the ILO-SIYB tools. The business coaching using ILO-SIYB tools is effecting because;

  • Our business coaches have a thorough knowledge about all aspects of small business management, such as marketing, costing, human resources, legal aspects, stock-keeping, bookkeeping, financial planning and financial resources. The Improve your Business manuals provide solid knowledge on all of these topics, focused on how small enterprises tend to deal with these different aspects of business management.

  • Business management training and coaching are often offered together. Research shows that a combination of business management training and coaching is more impactful than training or coaching on its own.

  • Our business coaches are equipped with different tools and exercises in their coaching sessions. Examples are formats for business plans, formats for cash-flow forecasts, market survey tools, costing and pricing examples and exercises, etc. The Start and Improve Your Business manuals provide them with different formats, tools and exercises that can be useful in their coaching sessions.

Key objectives to be achieved through the coaching programmes is to;

  • Facilitate enterprise growth and improvement resulting in creation of decent jobs and employment opportunities for young people

  • Improve the enterprise’s Financial and Economic Performance

  • Empower the business owners to deal with emerging issues in businesses

  • Skills and knowledge transfer